Privacy Policy

Specific terms definitions

  • “Happy Creative” or “The Happy Creative” refers to sole trader Stacey Micallef with the registered business names of “Happy Creative” & “The Happy Creative”.
  • “We”, “I” and “Us” refer to Happy Creative and “My” and “Our” has a similar meaning.
  • “Privacy information” includes personal information and sensitive information.
  • “APPs” refer to the Australian Privacy Principles incorporated in the Privacy Act 1988 (Cth).

The purpose of this policy

Happy Creative is subject to the Privacy Act 1988 (Cth). The Happy Creative Privacy Policy explains in general terms how we protect the privacy of information in compliance with Australian privacy law.

How and why Happy Creative collects your privacy information.

Happy Creative only collects privacy information by lawful and fair means. In most circumstances, Happy Creative collects your privacy information directly from you in person, over the phone, email or via registration on the website. Typically, the privacy information we collect about you includes your name, your business name, your business ABN, business mailing address, telephone number and e-mail address.

We collect personal information only where reasonably necessary for one or more of the functions and activities connected to the operations of our business We collect personal information for the primary purpose of providing clients with marketing advice or services.

Individuals have a right to remain anonymous, but if you choose to not give your privacy information to us we may not be able to provide you with all services.

How Happy Creative utilises or discloses your information

Generally, Happy Creative uses and discloses privacy information for the primary purpose of contacting clients whilst providing advice or services. We also use email addresses to notify subscribers of our mailing list of advice and upcoming events.

We may also use privacy information for a secondary purpose related to the primary purpose for which you would reasonably expect us to use the collected information, unless an exception applies. An example of an exception is where you have agreed to engage a third party for the purposes of providing a service, such as a photographer for website photography.

We will not disclose privacy information collected by us to third parties for the purpose of allowing them to direct market any products and services to you, unless this was explicitly advised at the time of signing up. An example of this is where multiple businesses run a competition and you are advised that all businesses will have access to the entrants email address and name.

Direct marketing

We may use your personal information to provide you with information about our services, unless you request not to receive such communications from us.

Use of cookies

When you visit our website –, our server attaches a small data file called a “cookie” to your computer’s memory. Cookies are pieces of information that may be transferred to your computer’s memory when you visit a website for record keeping purposes. Most web browsers are set by default to accept cookies. If you do not wish to receive any cookies from us, you should set your web browser to refuse cookies.

At Happy Creative, we use cookies to provide us with aggregate (anonymous) information on how people use our website, and to help us to know what they find interesting and useful on our website. We do not link this information to your identity or to any other information provided by you. There is no information identifying you stored inside any cookies.

Collection of anonymous information via our website

As most websites do, Happy Creative tracks usage patterns anonymously. Each time you visit, a web server makes a record of your visit. Specifically, it records:

  • Internet Service Provider;
  • Date and time of visits;
  • Pages accessed and the documents downloaded;
  • Search items entered; and
  • Referring URLs (universal locators).

Lodging a complaint

Should you wish to complain about a potential breach of this Privacy Policy or the APPs please contact Stacey Micallef of Happy Creative. Our contact details can be found on our website